Bridgestone shows new ologic tyre in Geneva
As well as its latest ologic energy efficiency tyre, Bridgestone also showed the World Solar Car from Kogakuin University (Japan) which ran in the Bridgestone World Solar Challenge held in Australia in 2013
Bridgestone stand in Geneva offered visitors a close-up view of the revolutionary Ecopia EP500 ologic tyre, a product it exclusively supplies for the BMW i3 electric car. Bridgestone’s ologic technology, first applied with BMW, capitalizes on the synergies of a large tyre diameter and narrow tread design to provide aerodynamics and rolling resistance efficiencies. Bridgestone also displayed its latest generation of Run-Flat Technology tyres.
In addition, products such as the flagship Potenza S001 sports tyre for high-performance cars, Turanza T001 touring tyre, Dueler H/P Sport, the energy-efficient Ecopia EP150, and the latest winter specialist, Blizzak LM001 were also on-stand.
Firestone welcomed back
For the first time for many years, Bridgestone brought the Firestone brand back to its Geneva booth. On display in Geneva are the sporty Firestone Destination HP for SUVs and Firestone Multiseason tyre, Europe’s new all-year-round performer. This firm also announced the new Firestone Music Tour – a network of festivals sponsored by Firestone!
Bridgestone also showed the World Solar Car from Kogakuin University (Japan) which ran in the Bridgestone World Solar Challenge held in Australia in 2013. Bridgestone is title sponsor of this event which stimulates innovation and progress in the development of sustainable transportation, attracting 40 teams from 23 countries in the 2013 edition, and will be back for the 2015 edition.
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