ATS Euromaster to launch 50th anniversary ‘gold book’

ATS Euromaster will celebrate its 50th anniversary at this year’s CV Show 2015 with the launch of a guidebook for fleet managers that summarises its five decades of industry expertise. And if you’re not the reading type, the company is also bringing cupcakes…

Dubbed the ‘Little Gold Book’, it will be packed full of essential need-to-know information to help van and truck fleet operators target improvements in cost control, uptime and productivity. The booklet will be available free of charge from ATS Euromaster’s stand (4D10), along with celebratory 50th birthday cupcakes. There will also be an ‘extra-special’ birthday cake on display and prizes to be won.

ATS Euromaster has increased the size of its stand by 25 per cent this year to mark its golden anniversary and is keen to celebrate with customers past, present and future. Group sales director Peter Fairlie says the additional investment in the CV Show is a combination of celebrating the firm’s achievements since 1965, and rising confidence in the market.

“Having a major presence at the industry’s biggest annual showcase makes it easy for companies to do business with us; we are always hugely encouraged by the opportunities the CV Show presents,” he commented. “It’s a chance to have strategic-level conversations with our customers and to encourage them to think carefully, and sometimes differently, about how they look after their vehicles and tyres. We also value the opportunity to hear from firms we don’t already work with about the challenges they are facing.”

Alongside celebrating the company’s achievements, ATS Euromaster will provide information on the full range of expertise it offers to commercial vehicle customers nationwide and actively promote its role as an Industry Partner to the Freight Transport Association’s Van Excellence programme.

ATS Euromaster’s ‘Little Gold Book’ will also be available to download at www.atseuromaster.co.uk/business from 14 April.