Tyre Specialists in Maxxis Centre of Excellence revamp

Having been fitting tyres at its site in Bakewell, Derbyshire, since 2009, Tyre Specialists recently got a lick of paint as part of its partnership in the Maxxis Centre of Excellence programme.

Company director, David Slater said it was an easy decision to sign up to the reward programme as he explains: “Having stocked Maxxis tyres for nearly two years now, and seen the brand’s reputation and recognition increase, the decision to enrol onto the Maxxis Centre of Excellence programme was extremely easy for me. We have had a complete office revamp, fresh paintwork, marketing materials and new signage throughout, all of which has received an endless amount of compliments from both our staff and customers.”

The Derbyshire-based dealership is one of over 300 fitting centres that have now achieved Maxxis Centre of Excellence status. Having demonstrated its commitment to promoting Maxxis as a leading manufacturer in the tyre market, Maxxis felt that Tyre Specialists has played a big part in the company’s success in the UK to date as managing director of Maxxis International, Derek McMartin confirms: “It is great to welcome Tyre Specialists onto the Maxxis Centre of Excellence programme. The programme is designed to help drive sales in dealerships and help build brand awareness throughout the UK. With the ongoing support of our dealers and Stapletons, Maxxis is fast establishing itself as a major player in the UK tyre market, and we look forward to welcoming many more dealers onto the Maxxis Centre of Excellence Programme throughout 2015.”