Sacha Hold appointed DriveRight CMO

DriveRight has made Sacha Hold responsible for the worldwide sales activities of the independent supplier of international wheel and tyre data. As the chief marketing officer (CMO), Hold leads the international sales team of the company which has its headquarters in Cardiff, Wales. In this position, he has been appointed to the leadership team of DriveRight, which sets the group’s strategic objectives. Sacha Hold has been the managing director of DriveRight Germany, which has had its headquarters in Berlin since he helped found the company in 2011. In addition to his new role, he will remain the key point of contact for all of the company’s activities in Germany.

With the appointment of Sacha Hold as the CMO, DriveRight is now consolidating its international sales activities. Currently the company has additional offices in the UK, Germany, and New Zealand, as well as distributors in France, the Netherlands, Russia and the US. “Bundling the global sales activities under one management enables stronger coordination of market presence as well as the further expansion of DriveRights’ three core markets: Europe, Asia-Pacific and North America,” explained Sacha Hold. “This allows us to develop and implement a worldwide sales strategy, therefore resulting in an even better market penetration where we’re already very active. Doing this will lay down strong foundations to successfully enter into additional markets.”