New logo for TVS Srichakra

Indian tyre maker TVS Srichakra has unveiled its new brand identity and logo. The company says the new ‘TVS Tyres’ logo “reinforces the clarity in purpose” for the brand while the eagle depicted beneath the tyre “highlights the features of power, manoeuvrability and the superior grip of the products.” The arrows following the name TVS Tyres, similarly, are said to convey “a perpetual forward motion.”

“While creating a new brand identity we had to make sure that we integrate a feeling of dynamism and youthfulness to convey that our products can overcome any challenge in a journey,” commented P Vijayaraghavan, director of TVS Srichakra Ltd. “The new logo, as a result, is now sleeker and bolder, conveying strength, speed and dynamism. As the youngest tyre company in the country, we are happy to embark on this new journey.”