‘Lowering the bar’ – Bridgestone rolls out its VT-Tractor agricultural range

Now would be a good time to bin any romantic stereotypes of bucolic rural idyll. Agriculture has always been a serious business for those engaged in the sector, and the deployment of technology and new practices to maximise land productivity is nothing new. And while British farmers haven’t more recently experienced the pressure to ‘get big or get out’ as much as their peers in some markets, the drive for greater efficiency has however meant a trend towards larger-sized agricultural equipment. But larger also means heavier, and the extent to which yield is affected by vehicles traversing fields has thus gained a new significance. And this is where our protagonist enters the story.