Conti and Mercedes-Benz World demonstrate winter tyre benefits

Continental Tyres has successfully offered over three hundred motorists the chance to experience the difference in performance between summer and winter tyres, with free tests running between October and December at Mercedes-Benz World, Weybridge.

With UK drivers are six times more likely to have an accident during the winter months, Mercedes-Benz World and “partner in excellence” Continental provided a free driving experience in two cars through a slalom on a simulated icy track. One fitted with Continental summer tyres and the other with Continental winter tyres, providing first-hand experience with the notable difference in stopping distance.

The initial October half term winter tests were so successful in attracting over 150 participants, that the two German brands ran a second phase of tests during the Christmas period, attracting a further 180 motorists. The responses were unanimous, demonstrating a clear difference between summer and winter tyres when temperatures drop below +7 degrees centigrade. Prior to experiencing the tests 82 per cent of those that took part had never experienced winter tyres. Following the free demonstrations 98 per cent said that the Continental winter tyres exceeded their expectations and proved a valuable exercise. Nine out of ten motorists went on to say that they were now very keen to switch to winter tyres for the colder part of the year.

However, many remain unaware of the benefits of winter tyres. Research conducted by Continental identified that nearly half (47 per cent) of motorists are unaware that winter tyres even exist.

At the same time, data from the Department of Transport found that the percentage of UK car accidents caused by skidding is 48 per cent in the winter, compared to just 11 per cent in dry conditions.