Bridgestone bringing innovation, Firestone brand to Geneva

Bridgestone will display its ologic and run-flat technologies at the upcoming Geneva Motor Show, along with its ‘air free’ concept – a non-pneumatic tyre aimed at providing a low-maintenance and fully sustainable ‘cradle to cradle’ solution that maximises the recycling of worn tyres and other resources. Also present will be the company’s more conventional product lines including, for the first time in many years, the Firestone brand. Passenger car and SUV tyres from the Firestone range will share stand space in Geneva with their Bridgestone brethren. The tyre maker will also share information about the new Firestone Music Tour – a network of festivals sponsored by Firestone.

The Geneva Motor Show opens on 5 March and runs for ten days. Bridgestone’s exhibition space will be located in Hall 6, stand 6253.