ATG appoints Peter Baur as European president

ATG (Alliance Tire Group) has appointed former Hilti Deutschland management board member Peter Baur as president of its European operations. Baur started on 9 February 2015.

“We are more than happy to welcome Peter Baur at ATG Europe. With the broad experience of 29 successful years as executive member of the board of directors and CEO of EDE International AG, Zurich, as COO, executive vice president sales and marketing (Germany and Luxemburg) at Rexel Deutschland GmbH, as member of the management board at Hilti Deutschland GmbH and other responsible positions, Peter Baur will take over responsibility and further develop our strong distributor network and client base as well as the strong relationships with our OE partners”, said Yogesh Mahansaria, Founder and CEO of Alliance Tire Group.

Baur graduated in business administration and did postgraduate studies in business law at the University of St. Gallen, Switzerland. He has also completed an executive programme at the University of Chicago Graduate School of Business and Electrical Engineering at the University of Applied Science in Baden, Switzerland.