New website, additions to Bridgestone’s ‘Dayton’ truck tyre range

Bridgestone has doubled the coverage offered by its Dayton truck tyre range, which it offers in the US and Canadian markets. Eight new Dayton patterns have joined the line-up and, says Bridgestone Commercial, meet the diverse needs of small fleets and owner operators in a multitude of trucking segments. The product launch coincides with the launch of a new daytontrucktires.com website and tagline, ‘Tires for Truckers’.

“With this next-generation Dayton line-up we are better positioned to deliver a full range of quality products at an incredible value,” said Matt Loos, director of Truck & Bus Marketing for the Bridgestone Americas Tire Operations division. “Truckers wear many different hats and they need to get where they are going with as little down time as possible. Dayton tyres are for truckers; affordable and dependable, our tyres keep drivers moving day-in and day-out to help protect their bottom line.”