New GT Radial truck/bus marketing manager for D-A-CH region

Stephan Giesecke has been appointed Giti Tire’s first dedicated truck and bus marketing manager for the GT Radial brand in the D-A-CH region. The tyre maker has employed Giesecke in this German, Austrian and Swiss market role to assist its aims of further boosting the brand’s profile and augmenting sales.

In this new regional role, Giesecke will be responsible for the continuing development, alignment and placement of the GT Radial brand across the different marketplaces, as well as supporting the sales and research and development teams across new, existing and retread programmes. Giesecke joins Giti Tire from German tyre wholesaler Reifen Gundlach GmbH, where he held the title of marketing – project management and control. He will be based in the company’s German head office in Siegburg.

“Growth in the German market is a core priority for the GT Radial brand, and to bolster a strong TBR team with a dedicated marketing professional of Stephan’s calibre is key to achieving our goals,” stated Richard Lyons, Giti Tire’s managing director – Europe. “He brings a wealth of knowledge to the position, is already known to the team and is well educated about the company’s ethics, products, research and development capabilities and commitment to customers. He will play an important role as we look to increase our market share.”