Lyons to head Giti international PCR marketing and sales
Giti Tire managing director – Europe, Richard Lyons has been appointed director of international marketing & sales for passenger car. Lyons will retain his role within Europe while increasing the scope of his responsibility for Giti passenger car tyres. Complementing the role fulfilled by Chris Bloor, director of international marketing & sales for commercial tyres, they are jointly responsible for all commercial and product activities outside of the Chinese and Indonesian markets across the replacement and original equipment initiatives, the manufacturer states.
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