Filling a 4×4 gap in the market
During the course of the recent Brityrex exhibition in Manchester, Chris Dawson, head of sales and marketing at Silverline explained how the company’s latest products are helping it achieve its goals. According to Dawson the Atturo brand, for example, has been “exceptionally well received”, with the company having sold out of certain products and sizes six months earlier than expected – despite computer modelling stock projections. The next goal is to sell 10,000 more units of these niche off-road 4×4 tyres during the next 12 months, a goal that should be “easily achievable”, according to Dawson.