New managing director at Pirelli Deutschland

Pirelli reportedly intends to more closely integrate its German business into the company as a whole, and therefore has formally named Daniele Deambrogio – who was previously based at Pirelli’s head office as country manager for Germany and commercial director for the Central European market – the managing director and chairman of Pirelli Deutschland GmbH. Responding to questions from our German sister publication Neue Reifenzeitung, Pirelli confirmed that Michael Schwöbel, who had been chairman of Pirelli Deutschland GmbH’s Executive Board since 2011, has simultaneously been appointed the business’s spokesperson.

Former managing director Michael Schwöbel (left) – now spokesperson for the Pirelli GmbH Executive Board – takes on responsibility for finance, law, logistics, purchasing, IT and public relations, while Andreas Penkert is responsible for sales and marketing

While Deambrogio now carries the entire responsibility for the Italian tyre maker’s German business, including its Pneumobil retail operation, Schwöbel is responsible for the areas of finance, law, logistics, purchasing, IT and public relations. Outside of these changes, the composition of Pirelli’s German business units remains unchanged, the company says. The above changes were formally set out by Pirelli Deutschland GmbH’s Supervisory Board in November and entered into the country’s commercial register.

Pirelli told Neue Reifenzeitung that these alterations were made to the management of its German business as this “management change promotes the stronger integration of Pirelli Deutschland GmbH into the overall group. Furthermore, the German market – the home of many globally-renown car manufacturers – has played a significant role for Pirelli from the very start. The premium sector’s attributes, such as hi-tech, quality, safety and performance also define the coordinates of Pirelli’s values system and entrench the brand in the premium segment. Analogously, the original equipment business is a strong focus within Pirelli’s strategic orientation. Managing director Deambrogio, Josef Lottes (personnel and organisation), Andreas Penkert (sales and marketing), Michael Schwöbel and Michael Wendt (responsible for technical areas) are responsible for Pirelli’s ongoing expansion in this important market.”