New logo, headquarters for Toyo Tires in anniversary year

Toyo Tire & Rubber has unveiled a new commemorative logo to mark the 70th anniversary of Toyo Tire & Rubber next year. A further, more tangible change will also take place in conjunction with the anniversary – the company is shifting to a new headquarters.

A new headquarters for Toyo Tires is being built in Itami City (Hyogo Prefecture, Japan), and the company will relocate there in August 2015. In relation to this move, Toyo Tires comments that “in order to reinforce the global growth of our strategic businesses and create more agile management through speedier decision making, Toyo Tires is centralising its management functions and boosting its internal mobility and sense of unity in our quest for sustained, innovative growth.”

As for the anniversary logo – describing its design, Toyo Tires says the ‘7’ represents ‘an arrow stretching toward rapid future growth’ while the ‘0’ symbolises ‘connected teamwork.’ “We plan on using this logo in our calendars, advertising material and various other applications in order to convey our appreciation as Toyo Tires approaches its 70th anniversary,” the company reports.

Toyo Tire & Rubber was born from the ashes of Toyo Rubber Industrial and Hirano Rubber Manufacturing, firms whose manufacturing facilities were respectively destroyed in air raids in June and July 1945. The companies joined forces to cope with the loss of their production capacities and technologies and on 1 August 1945, two weeks before Japan’s surrender in the Second World War, Toyo Rubber Industrial and Hirano Rubber Manufacturing merged to form the company that today produces the Toyo and Nitto tyre brands plus a large range of rubber products.