Mitas hires new Canada account manager

Michel Massé joined Mitas as the tyre maker’s sales manager responsible for business development in Canada. In the role of key account manager for Canada, he is responsible for increasing sales of Mitas and Cultor products within the national market. He began his career in the tyre industry in 1994, later joining Continental Tire Canada as a key account manager. He left the company in 2012 to run his own tyre retail business.

“Massé´s 20 years of experience in the tyre industry will be a welcome contribution for Mitas´ business growth in Canada,” said Neil Rayson, senior vice-president sales Mitas Tires North America. The company describes Canada as a “key territory” and says that it has appointed a dedicated key account manager to strengthen its positon within the Canadian tyre market.