Phil Stanton becomes County Tyres’ first strategy director

County Tyres has announced the appointment of Phil Stanton in the newly created role of strategy director. Formerly Goodyear Dunlop UK & Ireland sales manager for farm tyres, Stanton joined the group on 1 November to work closely with managing director, Rob Freeman, in developing future strategy.

Freeman, managing director of County Tyres, stated that Stanton’s knowledge of the industry after 36 years with Goodyear and Goodyear Dunlop would be of great value to the group. “Phil brings to County Tyres over 36 years of experience within the UK tyre industry. He has direct experience of the Consumer, Commercial and Farm tyre industry from his time working at one of the markets leading manufacturers and is a well-respected figure within the industry.  His knowledge and experience will be a great asset to County Tyres.”

County Tyres said that Stanton’s attention will be directed firstly towards County’s specialist agricultural wholesale business, Europa Tyres. “Phil has headed Goodyear Dunlop’s Farm tyre business since 2009, so it seemed the best place for Phil to start was by working with Europa Tyres,” added Freeman.

Stanton joined Goodyear in 1978. He managed the company’s UK Farm & Earthmover business unit from 1994, before moving into consumer tyre sales and marketing. In 2000 Phil transferred to Luxembourg as European retread manager and subsequently worked in Brussels before returning to the UK as director of Farm Tyres. Following this move he headed up the Goodyear Dunlop consumer tyre sales team and afterwards the Goodyear Dunlop truck tyre sales team before returning to lead the Farm sales team in 2009.