‘Mitas Premium’ announced at EIMA – Continental name to be phased out on OE agri tyres

At its press conference at the EIMA agricultural show yesterday, Mitas a.s. announced that as of January 2015, it will replace the Continental brand name on its original equipment agricultural tyre products with Mitas branded products. The Mitas tyres it supplies will bear the ‘Mitas Premium’ name; this name is being given to a new product line of agricultural radial tyres for powerful machinery, and includes the HC 1000 and HC 2000 Very High Flexion (VF) tyres and Super Flexion Tyres (SFT). The VF tyres launched in September 2014 represent Mitas’ latest innovation.