Triangle to show new generation of consumer tyres at SEMA

Triangle Tyre Co., Ltd. has announced plans to show a new generation of passenger car tyres at this year’s SEMA show. According to the company, Triangle’s presence at the SEMA Show 2014, which takes place in Las Vegas, USA between 4 and 7 November demonstrates the manufacturer’s “commitment to innovation for growth”.

Triangle reports that it will display popular products from its passenger car, truck and bus radial and OTR lines and will showcase its new passenger car radial products at stand No 40203.

The two new PCR products have been described as a preview for the replacement of the current value and sport lines well familiar to Triangle’s customers. In addition to new product exhibition, Triangle will release information about forward product branding strategy and forward product plans during a media and dealer event on 4 November.

Jenner Powell, global marketing vice president of Triangle Tyre commented: “Introducing two new PCR product ranges is clearly a milestone in Triangle’s change in ‘go to market’ strategy providing not only a far increased product market coverage and improved performances, but also a new product branding approach. We hope to send a clear message about Triangle’s investment in delivering the right products and services to its customers.”

Triangle shared details of its plans for range expansion, product development and marketing enhancement at Reifen Essen earlier this year.