Pirelli Kindle incentive

In a joint promotion with Amazon.co.uk, Pirelli is offering a gift certificate to purchase an Amazon Kindle when purchasing two or more 17” or above Pirelli tyres. The promotion, designed to foreground technology, is available to customers at all of the manufacturer’s 95 nationwide Pirelli Performance Centres.

Wayne Nickless, marketing director at Pirelli, said: “Technological expertise is a hallmark of what Pirelli is all about. We are keen to always drive this message, especially given the fact the seasons are changing and there should be even more emphasis placed on tyre safety. We’re sure customers will appreciate something back – after all it is the run up to Christmas too.”

This latest promotion comes hot on the heels of a TV campaign that ran on UK screens last month. In the advertisement Pirelli highlighted its position as the leading Original Equipment provider, with the slogan Technology Designed with the Best Car Makers to Enhance the Performance of Your Car. The ad was used extensively in the press, and ran across satellite and terrestrial media channels throughout the whole of September.

Further details about this exclusive Pirelli offer can be found online at www.pirelli.co.uk/amazon.