Halfords rebrands parts business as Car Parts Direct

Automotive retailer Halfords has relaunched its car parts business under the Car Parts Direct name. This rebranded service offers consumers the option of ordering products in-store, online or via the Halfords mobile app, with next working day or express delivery and rapidly-filled in-store orders – Halfords says 66 per cent of in-store orders will be delivered within 90 minutes. More than 130,000 individual products will be offered through Car Parts Direct, and customers can choose between delivery to their home, place of work or nearest Halfords outlet.

“With an aging UK car fleet stimulating demand for replacement parts, the timing is right for Halfords to reassert itself in the marketplace as part of our commitment to helping our customers with their life on the move,” said Car Parts Direct manager Paul Tomlinson. “The average age of cars on UK roads is at a thirty year high – which we anticipate will drive demand from owners of older vehicles for major replacement parts such as steering, suspension and clutch components – whilst cars around three years old sustain demand for consumable items like filters, spark plugs, brake pads and discs and alike.”

The rebranded Halfords service is not associated with Midland-based company Car Parts Direct Ltd.