Continental title sponsor for Irish women’s football league

Continental Tyres has become the official partner of women’s football in Ireland after entering into an agreement with the Football Association of Ireland (FAI). The tyre maker takes on title sponsorship of the Women’s National League – now the Continental Tyres Women’s National League – and will also lend its name to the Continental Tyres Women’s FAI Cup, the Continental Tyres Women’s Senior FAI Cup and the FAI’s Elite Camps that foster the development of emerging football talent. The Continental Tyres Women’s National League got underway on 24 August, and the tyre maker’s support during the season is underpinned by the strapline ‘Getting you to the game safely’.

FAI chief executive John Delaney has welcomed the move: “We are very happy to bring Continental Tyres on board, they have a strong track record of association with the women’s game internationally and they will make excellent title sponsors of our National League and Cup competitions to help us bring the women’s game forward.”

At the FAI announcement in the Aviva Stadium, Continental’s Guy Frobisher said: “Continental has a long history of supporting football at every level from senior international through to club level and right down to grass roots and community football programmes, so we are delighted to extend that support to Ireland by becoming the official partner of women’s football here.”

Continental Tyres has been an official sponsor of the FIFA World Cup and the UEFA Euro Championship and is the official partner of women’s football in England and title sponsor of the Continental Cup.