Brityrex goes up a gear

Just over a year after Singapore exhibition firm Singex bought ECI, the new combined entity (SingEx-ECI) has shared details of what promises to be a fully pumped-up show. Perhaps the biggest headline is that Brityrex now has the involvement of two premium tyre manufacturers in Pirelli (new this year) and Michelin’s training centre (which returns to the show). 2014’s show will be the first time in decades that two world-leading manufacturers have exhibited at a dedicated UK tyre show. In addition there are dozens of other fascinating exhibitors and a superb line-up speakers at the Tyre Talk seminar series that runs throughout the show.