Kings Road Tyres to launch Aeolus Valued Partner incentive at Brityrex
![Brityrex 2014 logo](https://www.tyrepress.com/wp-content/uploads/2014/08/Brityrex_logo_14.jpg)
Kings Road Tyres was appointed as the exclusive distributor of Aeolus passenger car tyres at the beginning of 2014, and the company has announced the launch of this venture as a focal point of its Brityrex International 2014 activity, presented on its own stand. Primarily known as a distributor of commercial and agricultural tyres, KRT plans to get behind its new PCR product range with a package for retailers, called the Aeolus Valued Partner scheme. KRT says it will offer exclusive and innovative benefits, including an Aeolus-themed merchandising package, to fit out a reception area.
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