Goodyear follows up a winter hit with the UltraGrip 9

It’s never easy to follow up a smash hit – just ask Gotye – but with more than seven million UltraGrip 8s shipped in Europe since 2011, Goodyear’s ninth generation winter tyre is following an all-time great. Travelling to Goodyear’s Innovation Centre Luxembourg earlier this year with dealers from across Europe, Tyres & Accessories got an exclusive preview of the new tyre, in addition to some insights from Xavier Fraipont, director technology consumer tyres EMEA, about the development process that has led to the UG 9.