Goodyear Dunlop appoints ex-JCB marketing manager as new commercial product market manager

Crispin Turner, previously marketing communications manager at JCB, has joined Goodyear Dunlop UK & Ireland as commercial product marketing manager. Turner, who previously oversaw for the marketing of products in North, South and Central America at JCB, as well as looking after two products globally, joins Goodyear Dunlop to lead its marketing activities across the commercial vehicle business, reporting into UK and Ireland commercial director, Marc Preedy. Adam Stanton who was previously Commercial Product Marketing Manager is taking up a new post as Commercial Product Marketing Manager for EMEA. In this role he will focus specifically on Retread and OTR products reporting into Davide Califano, marketing manager EMEA.

Commenting on Turner joining the team, Marc Preedy said: “Crispin joins us from one of the world’s largest manufacturers of construction equipment, where he delivered marketing campaigns for premium market leading products. Through this, he has developed the experience and knowledge to help keep Goodyear at the top of an extremely competitive industry and is the ideal choice to drive us forward and lead the brand into the future. ”

Prior to his role as marketing manager, Turner was National Account Manager for JCB, responsible for managing and strategically strengthening relationships with 10 of JCB’s Key National Accounts.

On joining Goodyear Dunlop, Crispin Turner said: “I am joining the company at an exciting time, the Goodyear brand has great momentum behind it currently in the market place, born from its market leading products – the KMax and FuelMax. This opportunity provides me the platform to apply my experience to not only continue the excellent work that has been done with the Goodyear, Dunlop and Associated Brands but evolve our marketing activities to ensure Goodyear’s current momentum continues.”