ATS Euromaster and Kal Tire forge heavy-duty partnership

ATS Euromaster has entered into a strategic partnership with earthmover tyre specialist Kal Tire Mining Tire Group. The agreement will see ATS Euromaster working with Kal Tire to provide services to customers in the ports, mining and industrial sectors, with a heavy-duty tyre requirement, whilst Kal Tire will direct all car and van tyre enquiries to ATS Euromaster.

In essence, the agreement will enable ATS Euromaster to offer a one-stop-shop service for even the largest tyres in the ports, mining and industrial sectors, where previously they haven’t handled the largest tyres. Similarly, where Kal Tire may have contracts with customers handling their specialist tyres, it can now offer to include a customer’s car or van fleet within its portfolio, through its agreement with ATS Euromaster.

Peter Fairlie, ATS Euromaster’s group sales director, said: “The new partnership is a fantastic opportunity for ATS Euromaster and Kal Tire to call on the expertise of each company to become one stop shops fully serving the needs of our customers. Providing outstanding customer care is a top priority for ATS Euromaster and we are thrilled to be working with Kal Tire which shares the same standard when it comes to customer service.”

Alwyn Cox, Kal Tire Mining Tire Group’s UK national sales manager added: “Both ATS Euromaster and Kal Tire are established names in the tyre servicing sector and we are looking forward to working and creating new opportunities together.”

ATS Euromaster has a network of approximately 345 nationwide centres, providing customers with a range of tyre-related and vehicle maintenance services – 95 per cent of the company’s locations can accommodate long-wheelbase high-roof vans. Van customers also have access to ATS Euromaster’s 24/7 roadside rapid response service.

In the UK, Kal Tire Mining Group is based in Derbyshire with six service locations placed strategically throughout England, Scotland and Wales specialising in the steel, mining, quarrying, waste management and port handling sectors. For more than 40 years, Kal Tire Mining Group has been providing large tyre fitting services and customised solutions to customers internationally.