Michelin launches new corporate site, media portals

This week, Michelin launched what it calls a “new brand ecosystem” – the French tyre maker has introduced an entirely redesigned michelin.com site, a worldwide Facebook page and YouTube channel, and a new presence on LinkedIn. The new site is designed to be more accessible and ergonomic while also intuitive and functional; Michelin describes it as “an expression of the brand’s digital promise” that is aligned with its values and the brand’s stated mission of giving “everyone a better way forward.”