Chung to spearhead Cooper Tire business strategy, development in the Americas

Cooper Tire & Rubber has appointed Mark Chung its vice-president, strategy & business development for the Americas. In his new role, Chung is responsible for leading the development and execution of Cooper’s North and South America business strategy, spearheading business intelligence, business development, and establishing processes to support the company’s growth initiatives in North America. He reports to Chris Ostrander, Cooper’s president, Americas Operations.

Chung brings nearly 15 years of automotive and industrial-related corporate strategy, marketing and sales experience to Cooper, including his most recent post as director, global marketing for the Filtration Business Unit of Cummins Inc., where he led a global team located across five continents. Prior to his role at Cummins, Chung served as director of strategic marketing, corporate strategy and product marketing and Yokohama Tire Corporation, a position in which he had global responsibility for the company’s marketing and corporate strategic planning process. Earlier in his career, Chung spent five years with Ford Motor Company, where he was a part of the accelerated marketing executive management development program and served in a variety of roles including digital marketing manager, zone sales manager, advanced market strategy manager, and experiential marketing manager.

“Mark brings a wealth of experience in strategic business planning, as well as marketing and sales leadership to Cooper,” said Ostrander. “As we work toward achieving the ambitious goals we have for the Americas region to drive improvements in mix and margin, increase our participation in the original equipment channel, and grow our commercial vehicle and Latin American sales, Mark’s leadership will be instrumental to develop and implement the strategy to attain these goals.”

Chung graduated from the University of Southern California’s Marshall School of Business with a bachelor’s degree in Business Administration, and earned a master’s degree in Business Administration (MBA) from Indiana University’s Kelley School of Business.