10th Hankook Masters depot opens

The Stafford branch of Mr Tyre has become the tenth Hankook Masters site in the UK and the third Mr Tyre depot, after Leicester and Lincoln, to join the Hankook Masters Program. Mr Tyre and its 28 UK depots has been a Hankook customer for almost 16 years.

“We chose Stafford for our latest retail centre as part of our growth plans and asked Hankook as one of our most important suppliers to see if the site fitted in with their ambitions for their Hankook Masters Program,” said Pete Bamford, retail director at Mr Tyre Ltd. “Since our Leicester branch and subsequently our Lincoln store was added to the Hankook Masters Program we have experienced a very positive reaction from our customers. I am convinced that the impressive quality and style of the new shop fit gives the Hankook brand a real edge when discussing the merits of Hankook tyres with our customers.”

The aim of the Hankook Masters Program is to build brand and retailer image, increase sales and build customer relationships. “The Hankook Master Program is continuing to expand with the announcement of the tenth depot,” commented Hankook Tyre UK managing director Tony Lee. “Mr Tyre have been a loyal customer for many years so we are delighted to work with them developing yet another stylish and distinctive premium retail space at the Stafford site.”