Varga gives Kenda tyre Middle East debut at Automechanika Dubai

Hot on the heels of Kenda’s Reifen show stand in Essen, Germany, Varga Trading Company is using Automechanika Dubai as the platform to showcase the Middle East debut of the new KR-50 from Kenda. The KR 50 will be positioned as a fuel-efficient tyre for Crossover Utility Vehicles (CUVs) with special features like extreme siping and four wide circumferential grooves for improved braking performance, a solid centre rib for better flexibility and will better comfort at high speeds.

Commenting on the launch of the new tyre, Alireza Moaref, the managing director of Varga Trading said: “We have a longstanding association with Kenda. It is a matter of great pride for us to be part of this ongoing growth story, especially in a market like the Middle East where there is immense potential for expansion. The new KR-50 comes with a special random variable pitch tread arrangement that will provide customers with a very smooth ride, great durability and low noise. It will make a valuable addition to the extensive range of tyres and other automotive products that we distribute.”

The KR-50 tyre has performed impressively well in several quality and performance tests and is already available in the Middle East in sizes ranging from P 225/70R16 to P 275/45R19.