US to gain dedicated tyre show

Latin Expo Group, the company behind Panama-based shows the Latin American & Caribbean Tyre Expo and Latin Auto Parts Expo, has announced the creation of a dedicated tyre show in the US. News of the World Tire & Retread Expo was given by Latin Expo Group CEO Gustavo Lima at Reifen 2014; the inaugural show will take place from 15 to 17 April 2015 in the US city of New Orleans.

In a press statement announcing the World Tire & Retread Expo, the organiser comments that North America represents almost 30 per cent of the global tyre market and is the largest single tyre market in the world, yet “we tyre and retread industry professionals do not have our own exclusive tyre and tyre retread expo.” Traditionally, the North American tyre industry has been served by automotive shows such as SEMA in Las Vegas, which features a ‘Global Tire Expo’ as one of its 12 feature areas; this area, together with the ‘Wheel & Accessories’ area, is expected to house more than 200 exhibitors at this year’s SEMA show.

Despite this strong, established competition, Latin Expo Group has called upon the industry’s support to help the World Tire & Retread Expo develop into the “premier tyre and retread expo in North America,” a venue where tyre and retreading professionals can “talk tyres and only tyres.” Admission is free for all registered professional tyre and retread dealers.