Maxxis ‘holding ground’ in global tyre market

Maxxis held its ground at number nine in the annual Tyres & Accessories ranking of key global tyre industry companies, with its 2013 financial results showing consistency with 2012. The Taiwan based manufacturer reported small increases in sales, from $4.63 billion in 2012 to $4.77 billion in 2014, with net profit remaining at around 14 per cent. Maxxis International managing director Derek McMartin said that the company considers its results “a great achievement” given the continuing volatile market situation.

“Holding ground in terms of market share, sales and profits in the current financial environment is very satisfying for us all. It goes to show that our brand is strong enough to withstand the aggressive discounting some of our competitors are being forced in to, and the pinch still being felt by many of our customers.

“Maxxis is focused on providing dealers with good value, high quality products that they are happy to recommend based on the level of performance they deliver to their customers, and the margin they can make for themselves. If we continue to deliver those two things I think we will continue to not only hold our ground, but accelerate our growth in all of the regions we serve around the world.”

The Maxxis financial results include sales from all sides of its business, which includes divisions specialising in original equipment and replacement tyres for passenger cars, motorbikes, commercial vehicles, 4×4, light agricultural vehicles, trailer, motorsport and cycling.