Reifen, Automechanika agree upon strategic partnership
![Automechanika](https://www.tyrepress.com/wp-content/uploads/import/thumbnail/article_medium/newspic__automechanika_921164787.jpg)
Messe Essen and Messe Frankfurt have announced a “far-reaching strategic partnership”, aimed at strengthening the Reifen and Automechanika trade fairs. The partners expressed a joint desire to exploit “synergetic effects in sales and marketing across borders,” the most obvious of which will be package solutions for exhibitors.
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