Point S presenting consolidation strategy at Reifen

While Point S used the 2012 Reifen show to announce the signing of partnership agreements in South Africa, Slovenia and Canada, at this year’s event the retail cooperatives will be reporting details of its consolidation strategy.

“After several years of fast and successful developments having tripled the size of our International network since 2006, we are now in a phase of consolidation of our positions in each market, particularly in Europe where we are targeting a minimum 5 per cent market share in the latest countries we have launched [and] to increase even further our total 7 per cent European share in the PCR and TBR replacement market we achieved last year.

“Nevertheless to optimize our geographic coverage in Europe we are planning to recruit 250 additional points-of-sale, in the coming years, to complete our existing European network which is representing today 2,180 points of sale. This target is achievable as Point S is representing the best alternative for independent tyre dealers who are looking to preserve their independency as entrepreneurs and to benefit at the same time of the support of an International Group working only for the benefits of its members as owned in most of the countries by our members who are our shareholders.

“Our consolidation strategy is also focused on increasing the retail image and awareness of our trademark as the sell-out support to our members, in addition of competitive purchasing terms, is one of our priorities”, says Fabien Bouquet, deputy managing director of Point S Development.

Indeed in February the Point S international HQ launched a new version of eios B2B ordering website used already daily by 1,600 Point S members. In May the company published a new issue of an internal magazine reserved for all the Point S members around the world. And at the end of the year Point S will start deploying the full range of its third generation Point S summer tyres. The new pattern is said to have even better performance than the Summerstar 2 – a tyre that scored well in tests run in April by the European consumer press.