Nordic Tyres to profile Nokian PCR ranges at Brityrex International 2014

Making its debut at the British tyre industry show Brityrex on 7-9 October 2014, Nordic Tyres has announced that it will showcase Nokian Tyres’ PCR and 4×4 ranges. The Lockerbie based company is the sole UK distributor of the Finnish manufacturer’s products, including its forestry, agricultural and industrial tyre ranges. The exhibition will take place at EventCity, Manchester.

Nordic says it will exhibit a selection of Nokian’s PCR and 4×4 summer and winter tyres, including the Nokian Zline, Line, Z SUV, WRD3 and WRA3 tyres. The WRD3 winter tyre was given Best Buy status by Auto Express in 2013.

Theresa Parker, Nordic Tyres’ business development manager, says: “Brityrex is a fantastic opportunity to talk directly to the trade and illustrate first-hand the true quality production processes incorporated into the premium Nokian Tyre.

“We want to use the show to build trade awareness of Nokian’s award-winning summer and winter PCR ranges and promote the availability of all Nokian products from stock within the UK.”

Nordic Tyres is joining a growing number of leading tyre manufacturers and distributors who will be exhibiting their latest products at EventCity this autumn, according to the organiser Singex-ECI. The exhibitor list currently includes Nankang UK; Infinity and Bond International; Aeolus and Kings Road Tyres; Treadsetters; Guizhou Tyre; Double Coin; Silverline International; King Pin and Maxtrek.