New Goodyear Dunlop technologies to dampen noise, increase comfort

Grip and fuel efficiency are often the focal points of improved tyre technologies, yet the third EU label metric of noise is an important consideration for many motorists. Goodyear Dunlop has announced new technologies in both its premium brands designed to increase comfort through reduced noise levels inside the vehicle when driving – a feature not actually measured in labelling, but one that could prove attractive to consumers wanting to hear more of their engine tone or in-car entertainment.