Electric vehicles enter Bridgestone fleet

Bridgestone has put its money where its mouth is by adding a number of all-electric BMW i3 vehicles to the car pool attached to its European headquarters near Brussels, and by equipping the headquarters site with recharging points. The tyre maker says the presence of electric vehicles in its fleet underlines its faith in the concept of sustainable mobility.

The vehicle charging points at Bridgestone’s European headquarters officially entered operation on 9 May with AlphaElectric, an electric-vehicle fleet solution from Alphabet. “Bridgestone and Alphabet share the same vision of sustainable mobility and this logically brought both companies together to support the deployment of the all-electric BMW i3,” commented Bridgestone Europe president Franco Annunziato.

Bridgestone says its choice of the BMW i3 was guided by the company’s commitment to a sustainable society, established in a long-term environmental policy focused on ecological conservation, resource conservation and reduction of CO2 emissions. It also helps that the BMW Group selected Bridgestone as sole supplier to develop a range of tyres for the i3. Exploiting ‘ologic’ technology, which capitalises on the synergies of a large diameter coupled with a narrow tread, Bridgestone developed a unique solution – the Ecopia EP500 ologic.

AlphaElectric is a product of leasing company Alphabet, a leading provider of business mobility in Europe. “Initiatives like the one from Bridgestone support our vision and are a major contribution to the acceptance of sustainable mobility solutions,” said Jan van Roon, managing director Alphabet Belgium.