B&J launching Rocket Evo-Blades at Reifen

Buffing blade maker, B&J Rocket has announced that it is launching “Rocket Evo-Blades” at Reifen in Essen. The company refers to the launch as “an evolution”.

“It was like a revolution, when in 1945 B&J company founders Barnes and Jensen presented their new Rocket rasp system to the world, consisting of a rasp head and refills. At the time, this marked the birth of a new era of tire retreading – faster, more efficient and more profitable– and since then has been considered a worldwide standard,” company representatives said on their website.

Almost 70 years later, the Swiss company describes the latest technology as “the logical result of years of user experience, intensive research and constant advancement of the manufacturing process,” according to Andreas Mueller, managing director of B&J Rocket. Evo reportedly stands for “Evolution”, which has taken place in the interior of the blade. It was important for B&J to maintain the basic and worldwide established concept in the industry of rasp head and buffing blades. However, B&J has managed to change the properties of their blades significantly by means of a completely new manufacturing process. Each individual tooth cuts far more aggressively and faster now, and remains sharp much longer. This, in turn, minimizes the amount of heating by friction when cutting and during the buffing process. Also, the emission of smoke is reduced considerably. The result is said to be a better retreaded tyre, which meets growing modern requirements. As Mueller added, “Our evolution is measurable.”

B&J ships their Rocket Evo-Blades in boxes of 30 sets, reducing the packaging weight by about 22 lbs. The boxes can thereby be handled much more easily without strain to the back and also no longer run the risk of tearing, as the company explains.

The new blades are expected to be available in the fourth quarter of 2014 in the most widely requested blade types. From summer 2015 onwards, the entire B&J blade assortment will be converted to Rocket Evo Blades.