Tyre retail market showing signs of price polarisation

Last month’s leader “Pumping up” discussed how a number of key economic and tyre market indicators are pointing to better days ahead in the tyre market. Then in mid-April ETRMA reported that its members experienced double-digit increases in (sell out) sales during the first quarter of 2014 compared with the low first quarter of last year. But how does this translate into retail demands and what strategies are tyre retailers adopting to make the most of any consumer pickup coming through? Here Tyres & Accessories analyses the latest research from Encircle Marketing in light of recent macro-economic indicators.