Pirelli to sponsor NTDA’s ‘Tyre Retail Centre of the Year’ award

This year’s National Tyre Distributors Association’s annual dinner is the 85th holding of the event. While bearing a new name – what the industry has long known as the TAFF Awards has been rebranded as the Tyre Industry Awards – the dinner remains the UK industry’s main social event. Today, Pirelli announced it will sponsor the ‘Tyre Retail Centre of the Year’ award category. The award will be handed out at the annual NTDA dinner and prize-giving ceremony in Manchester on 8 October.

“It’s with great pleasure that we can announce our sponsorship of the NTDA ‘Tyre Retailer of the Year’ award in a landmark year for the ceremony also,” stated Pirelli UK managing director Dominic Sandivasci. “As well as a key business event, the Tyre Industry Awards also form a highly enjoyable social occasion to meet with colleagues. Retailers are the backbone of our industry, so we are delighted to be playing a role in recognising their hard-won achievements in a fiercely competitive sector.”

NTDA director Stefan Hay added: “We are naturally elated that Pirelli has already confirmed its support for the Tyre Industry Awards, which we believe, thanks to the generosity of leading companies such as Pirelli, will be an outstanding event.”