Pirelli launches Cinturato P1 Plus in the US

Pirelli has launched the Cinturato P1 Plus tyre in the US. A summer ultra high-performance tyre aimed at luxury, mid, full-size and sport cars, the Cinturato P1 continues Pirelli’s successful “Plus” strategy derived from original equipment product development. However, according to the company, the Cinturato P1 Plus is dedicated to the aftermarket and includes an increased emphasis on treadwear.

Key features include: a high mileage backed by a 35,000 mile treadwear warranty; lower rolling resistance; reduced carbon emissions and an optimized tread pattern reduces road noise.

Pirelli reports that the Cinturato P1 Plus is testament to its commitment to expand its product portfolio for the North American market and to the Interactive Development Process (IDP) which allows for a quicker response time for new products. IDP is the collaboration between engineers working in different departments, such as factory technicians and material researchers, to jointly ensure development evolutions for new tyres. This process is then combined with intensive virtual mathematical modeling to test products to be developed in various usage conditions via computer simulation.

Cinturato P1 Plus will be available in 24 sizes, with most readily available at Pirelli dealers now for models including the Acura TSX, Buick Regal, Chevrolet Cruze/Volt, Dodge Dart, Ford Focus/Fusion, Honda Accord, Hyundai Sonata/Veloster, Infiniti Q50, Kia Optima/ Soul, Lexus ES350/GS450h/IS350, Nissan Altima, Subaru Impreza/Legacy, Toyota Avalon/Camry, Volkswagen Beetle/Passat/Jetta, Volvo S60.