New Falken tyres, technologies introduce brand’s next generation in Europe

Showcasing significant technological and performance breakthroughs, Falken launched its latest Azensis and Sincera products at the Ascari Race Resort near Malaga, Spain. Tyrepress took the opportunity to speak to Isamu Ishida, managing director, Falken Tyre Europe, and Matt Smith, managing director UK & Ireland, about the direction of Falken post Sumitomo and Goodyear’s Dunlop joint venture, having sampled the benefits of the new tyres at Ascari.