Maxxis adds to design team

Maxxis International has moved to ensure its brand is always consistently positioned by moving its UK design function in-house. The company has started this process by employing Neil Catchpole as its new graphic designer. He is expected to help strengthen Maxxis’ brand profile through print and digital design material, as well as help increase brand awareness on its social media platforms by producing artwork that defines and promotes Maxxis.

Having worked as a graphic designer for 12 years, Catchpole has developed a thorough understanding of designing for print and web, which enables him to work across traditional and digital platforms effectively. This knowledge and experience will enable Maxxis to engage and interact with its consumers in a consistent way, as well as build better relationships with dealers.

Commenting on his new role, Neil said: “To be given the opportunity to work for an International company that is building its brand nationally, as well as globally is very exciting. Trying to establish a strong identity to drive customer loyalty within the tyre industry is just one of the main challenges facing manufacturers today, so to be able to define Maxxis’ brand identity is an exciting proposition.”