Dmack targeting ‘correct’ dealers to deliver mid-range PCR strategy

Now in the second phase of its rollout of passenger car tyres, World Rally Championship tyre supplier Dmack is seeking the right partners around the world for its Shandong Yongtai manufactured road tyres. The company has quadrupled the number of sizes in its PCR tyre range of four patterns in the first half of 2014. Tyrepress interviewed managing director Dick Cormack, communications director Glenn Patterson, and newly appointed sales director Greg Graham at the company’s office and warehouse facility in Carlisle.