Alliance sponsors National Tractor Pullers Association

Alliance Tire Americas, Inc. is now an official sponsor of the National Tractor Pullers Association (NTPA), according to the association the world’s oldest and most respected truck and tractor pulling sanctioning organization. NPTA reports that the three-year deal will “raise awareness for the Alliance brand by exposing it to fans attending tractor pulls across the Midwest and South, as well as to the thousands who follow the action on RFD-TV and online.”

“Becoming a supporter of tractor pulling events is a natural fit for Alliance. We talk about horsepower, traction and performance all day long—out in the field with customers, on the line with equipment manufacturers and in our design and engineering meetings,” said Manny Cicero, president of Alliance Tire Americas. “As a world leader in tyre technology for agriculture, forestry, construction, off-the-road equipment and a major supplier of over-the-road truck tires, we think there is great audience for our products among pulling fans around the country.”

Alliance is also the sole US distributor of Aeolus brand truck tyres, Cicero noted.

“We are excited to be working with Alliance as the official tyre sponsor of the National Tractor Pullers Association,” said Gregg Randall, NTPA General Manager. “Alliance delivers superior value to tire customers in the agriculture, forestry and construction industries. This partnership aligns perfectly with our fan and competitor base.”