3rd ‘Red Dot’ win for Kumho

Kumho Tire has been named a Red Dot Award winner for the third consecutive year. The German product design competition, which has now been held for 60 years, acknowledged three Kumho products, the Ecsta PS91, WinterCraft Wi61 winter tyre and the Wattrun VA31, which is exclusively fitted to Renault Samsung’s SM3 Z.E. This is the first time that a Korean tyre maker has been given a Red Dot Award three years in a row.

The selection of the Ecsta PS91 follows the ultra high performance tyre’s receipt of a 2014 iF Design Award. “It is a great honour to have won two design awards in the first half of this year alone, following the German iF Design Award in January,” said Bong-Yeong Sohn, director of Kumho Tire’s research division. “We will continue to further develop our design capabilities based on our cutting-edge technological prowess and outstanding quality, enhancing our global competitive power.”