Federal aiming for 10% of Russian tyre market by 2019

Taiwanese tyre maker Federal Tyres states it has “set its sights on ten per cent market share in Russia” and aims to double the number of wholesalers it works with there (currently nine in eight cities, including Moscow, St Petersburg and Ekaterinberg) every year for the next five years to help achieve this objective by 2019. The company has been present in the Russian market since 2004 and its products are available at over 10,000 retailers across the country. It has now launched a brand new website, www.federaltyresrussia.com, VKontakte page, vk.com/federaltyresrussia, and 2014 campaign slogan that capitalises on Federal’s sponsorship of Manchester United: “Awaken the Champion inside” (Пробуди в себе Чемпиона).

“Russia is one of our top priority growth markets and it is a region full of potential for us,” states Jamie Ma, CEO of Federal Tyres. “Federal has a strong foothold in Russia already and the time is right to start realising that potential. We are the only Taiwanese tyre brand in Russia that makes cutting-edge products with proven race-track pedigree accessible to every driver – from professional racers to enthusiastic amateurs.”

Ma adds that now is the perfect time for Federal to step up its operations in Russia, given expectations of 13 per cent annual growth in the country’s tyre industry. “Russian drivers want high speed thrills with no compromise on quality and safety, and they will quickly find Federal has the products to match their passion.”