Bridgestone makes 3 commercial segment appointments

Bridgestone has announced three new US-based marketing appointments within its Bridgestone Commercial Solutions business. Matt Loos has been promoted to director of truck and bus marketing, Michelle Lane has been promoted to director of off-the-road marketing, and Cassandra Kilareski has joined the Bridgestone Commercial Solutions marketing team as senior manager of marketing communications and digital.

“Behind the line of Bridgestone’s quality-driven commercial brands stands a remarkable team of individuals,” said Matthew Stevenson, vice-president of commercial marketing for Bridgestone. “Loos and Lane’s leadership in their new roles will continue to drive and support BCS business objectives, and the addition of Kilareski will help to further position Bridgestone as an industry leader.”

In a newly created position, Loos will lead the overall strategy for truck and bus radial marketing, including product marketing, pricing, programmes, training and marketing communications. Lane is expanding her role leading the OTR marketing strategy to include product marketing, pricing, programmes, training and marketing communications.

Loos joined Bridgestone Americas in 2007 as North American pricing manager for the Bridgestone Bandag Tire Solutions group. Since then he has served in positions of increasing responsibility, including marketing programme manager and marketing end user channel manager for Bridgestone Commercial Solutions’ truck and bus tyre division. Loos earned a bachelor’s degree in finance from the University of Northern Iowa and an MBA from the University of Iowa.

Formerly holding marketing positions with Nielsen Media Research and Crestwood Associates, Lane joined Bridgestone in 2005, initially working within the Bridgestone Bandag Tire Solutions group. Bridgestone says her roles as a manager of marketing research, then marketing research and training to channel marketing manager, mining, have prepared Lane for this next phase at Bridgestone. Lane holds a bachelor’s degree in economics and an MBA from the University of Iowa.

Kilareski joins Bridgestone from Navistar, Inc., and prior to that she worked at Mack Trucks, Inc. In her new role, Kilareski will develop value propositions for Bridgestone brands and coordinate large digital initiatives in addition to marketing communications and event planning responsibilities.