Yokohama to sponsor US LPGA tournament

Yokohama Tire Corporation has entered a multi-year contract to sponsor a US-based Ladies Professional Golf Association (LPGA) tournament. The tournament will become known as the Yokohama Tire LPGA Classic and this year will be held in Prattville, Alabama between 18 and 21 September.

Through its sponsorship of the LPGA tournament, Yokohama Tire Corporation aims to further strengthen it tyre marketing programme in the US. The Yokohama Rubber subsidiary has expanded its sports marketing programme of late, and current sponsorships include deals with the National Basketball Association’s Los Angeles Clippers; the National Football League’s Indianapolis Colts and Baltimore Ravens; and Major League Baseball’s Los Angeles Angels of Anaheim and New York Yankees.

In 2008, Yokohama Rubber launched the Yokohama Tire Golf Tournament PRGR Ladies Cup, one of the tournaments of the Ladies Professional Golfers’ Association (LPGA) of Japan. This year the PRGR Ladies Cup will be held between 14 and 16 March at the Tosa Country Club.